I for one am proud of Tesco (less so of Sainsbury’s)

There are many studies done of Tesco’s practice of hiking the prices up of products only to put it on a half price offer 2 weeks later, in reality the offer is more like a 1/3 off considering the usual selling price. But I am proud of Tesco today, but why? Read on… Tesco are […]

Try Something New Today – in your kids lunchbox?

Grocery Insight Logo

Sainsbury’s current ad campaign focuses on their new offers that started Wednesday 2nd September. As we know, Sainsbury’s utilise “Try Something New Today” as their core strapline. They have changed a few to half price to capitalise on the kids going back to school like the current Morrisons price crunch, however the TV advert gives […]