Why do Morrisons struggle to get ‘premiumisation?’
Premiumisation has never been a word associated with Morrisons hammered in the press when the working class hulk of Morrisons took away Middle England’s love in Safeway, they did away with the pizza counters, the lines that people bought (not enough people bought them though!) and brought in (to hoots of derision) a Pie Counter! […]
