The 6 P’s of Discount Retailing

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Steve Dresser

Founder of Grocery Insight & retail influencer
"The man supermarket CEO's turn to" - BBC"

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The 6Ps of Discount Retailing was developed by Grocery Insight as a model to analyse the Discount channel.

Our presentation explores the Discount blueprint, and how Discount stores adapt to local markets and create advantage through a combination of provenance, pricing, price, place, PR, and raw productivity.

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Grocery Insight provide market insight on the UK sector with a focus on individual retailers such as Tesco. This insight is useful to various stakeholders and due to my store based focus. Insight can be delivered to suppliers to focus on growth opportunities, analysts and investors to assess the business performance and long term outlook and retailers themselves to assess best practice. 

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