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What's inside?
This retailing best practice document focuses on Christmas in Iceland stores. Discover hundreds of images showcasing retail best practice.
- Comprehensive analysis of Iceland’s Christmas execution
- Showcases best practice examples across frozen and fresh categories
- Detailed review of new point-of-sale and signage strategies
- Highlights innovative products developed for the festive season
- Identifies key trends in Iceland’s Christmas retail approach
- Extensive imagery of in-store displays and promotions
- Insights into Iceland’s focus on quality and value messaging
- Analysis of Iceland’s expanding fresh and premium offerings
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we highlight the best Christmas execution examples from Iceland in 2015.
You’ll find essential imagery and guidance to understand how Iceland approached the festive season, showcasing their strengths and identifying future opportunities.
For retailers, Christmas remains a pivotal event in the retail calendar. Iceland’s execution demonstrated a focus on balancing quality and value, with innovative promotional strategies. The report reveals how they managed their seasonal range and highlighted key products across frozen and fresh categories.
What did Iceland emphasise for Christmas 2015?
Key highlights included new point-of-sale materials emphasizing quality and value, an expanded fresh produce offering, and strong promotional messaging around frozen party food and desserts. The report provides insights into Iceland’s overall approach to capturing holiday shoppers while maintaining their core frozen food proposition.
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We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
