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What's inside?
This retailing best practice document focuses on Christmas in Lidl stores. Discover hundreds of images showcasing retail best practice.
- Comprehensive analysis of Lidl’s Christmas execution
- Showcases best practice examples across all categories
- Detailed review of point-of-sale and signage strategies
- Highlights innovative products developed for the festive season
- Identifies key trends in Lidl’s Christmas retail approach
- Extensive imagery of in-store displays and promotions
- Insights into Lidl’s focus on premium ‘Deluxe’ range
- Analysis of Lidl’s expansion into premium frozen foods
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we highlight the best Christmas execution examples from Lidl in 2015.
You’ll find essential imagery and guidance to understand how Lidl approached the festive season, showcasing their strengths and identifying future opportunities.
For retailers, Christmas remains a pivotal event in the retail calendar. Lidl’s execution demonstrated a strong focus on their premium ‘Deluxe’ range, alongside effective promotional strategies. The report reveals how they managed their seasonal range and highlighted key products across various categories.
What did Lidl emphasise for Christmas 2015?
Key highlights included impactful external signage, a significant expansion into premium frozen foods, and strategic use of black and gold packaging to denote premium offerings. The report provides insights into Lidl’s overall approach to capturing holiday shoppers while maintaining their value proposition.
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About the report
Report Type: Seasonal
Retailers: Lidl
Seasonal Events: Christmas
Contents
Report Contents: Ambient, Beers & Wines & Spirits, Fresh Foods, Frozen, Meat & Fish, Point of sale, Seasonal Space/Non Food
Pages: 51
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