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What's inside?
This retailing best practice document focuses on Christmas card and wrap offerings across M&S, Sainsbury’s, Tesco & Waitrose in 2017. Discover hundreds of images showcasing retail best practice.
- Comprehensive analysis of card and wrapping displays during Christmas.
- Showcases best practice examples in festive merchandising.
- Detailed review of point-of-sale strategies for card and wrap categories.
- Highlights both branded and own-label products developed for gifting.
- Extensive imagery of festive card and wrap displays and promotional executions.
- Insights into retailers’ strategies to boost card and wrap sales during the holiday period.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we highlight the best Christmas card and wrapping paper offerings from leading UK retailers in 2017.
You’ll find essential imagery showcasing how retailers promoted both branded and own-label cards and wrap as part of their festive range, focusing on quality and value.
For retailers, cards and wrap are key categories during Christmas, offering versatility for gifting and festive celebrations. Retailers emphasized creative designs and strategic placements to attract holiday shoppers.
What did UK retailers emphasise for Christmas cards and wrap in 2017?
Key highlights included innovative packaging designs, diverse festive themes, and strong promotional campaigns around seasonal gifting options. The report provides insights into how retailers balanced everyday offerings with premium seasonal selections.
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