This retailing best practice document focuses on Back to School in the UK, showcasing how retailers like Aldi, Tesco, Sainsbury’s, and Wilko executed the event.
In this report, we explore how major UK retailers executed their back-to-school events in 2017, with a focus on merchandising, pricing strategies, and effective signage.
Retailers like Aldi, M&S, and John Lewis made the back-to-school season an event, with prominent displays of stationery, uniforms, and school supplies. M&S excelled with its early-bird offers on uniforms, and Aldi created an impactful experience with their “1-stop school shop” signage. A variety of lunchboxes, school bags, and water bottles, including character-based items, were strategically merchandised to appeal to both children and parents.
What did UK retailers emphasise for Back to School 2017?
Key highlights included early stock arrivals, strong signage for uniforms, and value-driven promotions on essential school supplies. Additionally, the back-to-school event effectively merged stationery and clothing, creating a comprehensive shopping experience for parents preparing for the new school year.
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