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What's inside?
This retailing best practice document focuses on Chinese New Year in UK stores, showcasing event strategies from leading retailers like Asda, Co-op, and Tesco.
- Effective use of ambient signage to promote Chinese New Year deals at retailers like Asda and Tesco.
- Special meal deals featured prominently across stores, including stir fry promotions and meal bundles at Morrisons and Waitrose.
- Strong in-store displays highlighting Chinese New Year celebrations, with significant focus on fresh foods and oriental produce.
- Increased use of event-specific non-food items, including decorations and partyware, to enhance the shopping experience.
- Featured promotions included £1 meals, £5 deals, and discounted fresh meal combos across key retailers like Co-op and Sainsbury’s.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we explore how UK retailers executed their Chinese New Year 2017 event, focusing on how they promoted relevant products and used merchandising strategies to drive traffic during the celebration period.
Retailers like Asda, Tesco, and Morrisons featured prominently in the Chinese New Year event with impactful displays of fresh foods, produce, and bakery products. Special meal deals for stir fry and oriental ready meals were a key feature across these retailers. Co-op and M&S also used strong signage and in-aisle promotions to highlight deals on traditional Chinese dishes and special ingredients.
What did UK retailers emphasise for Chinese New Year 2017?
Key highlights included strong promotional strategies for both fresh foods and meal deals, with particular emphasis on stir fry kits and ready-to-eat meals. Retailers also showcased themed non-food items, including decorations, cards, and party supplies to enhance the festive atmosphere.
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About the report
Report Type: Seasonal
Seasonal Events: Chinese New Year
Contents
Report Contents: Alcohol, Bakery, Cards, Fresh Foods, Meal Deals, Non Food, Party Food, Produce, Signage, Spirits, Stir Fry
Pages: 54
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