Don’t neglect your stores (online edition)
The emergence of online shopping, digital and technological development meant that the stores were finished (or so I heard). Yet stores are now more important than ever. They carry the brand of the retailer in their hands. Neglecting physical stores means an automatic degradation in experience for online customers, they’re faced with substitutions due to […]
An insight sample – Boots
Boots is a business that has branches everywhere and the smaller stores don’t appear to have any less range than the larger ones in some categories. Opportunity knocks. A mass of product on dated shelves and an in store look that is also near historic. Their reason for being is also a question – would […]
Our retail image of the day – Tuesday 15th June
Our retail image of the day features Superdrug and their focus on sustainability. There’s a lot to like about Superdrug and their appeal to the young audience that they’ve built up. Part of this challenge comes with the wider signage and comms to the customers, being aware that the millennials and younger are looking for […]
Tales of woe – John Lewis
Our subscribers recently had the privilege(*) of a two parter email that uncovered our particular tales of woe based on a recent store visit to John Lewis. Whilst we can’t make all of that content available here; I have cut down the emails to highlight the key parts. (*) sort of It’s just frustrating. A […]
Our retail image of the day – Thursday 3rd June
Today we feature Superdrug on our retail image of the day, with their relatively modern store on a retail park in Yorkshire. Being halfway to 40, the Instagram generation is somewhat beyond my comprehension. Although it’s more of a time principle – IE you can only really look to master 1, maybe 2, platforms before […]
Our retail image of the day – Wednesday 2nd June
Boots has stores everywhere, from larger stores to the smaller pharmacies. Some of which are tiny and barely house a range worth mentioning – Boots is ubiquitous with the high street at large. Despite that, their scale, size and ownership. They continue to flatter to deceive and appear to be losing ground in a major […]
Our retail image of the day – Tuesday 1st June
Our retail image of the day today features John Lewis and their store in Leeds, indeed, their baby category specifically but it could be any number of images that I took, when visiting yesterday. A fuller write up will be available for our email subscribers too, featuring more areas of concern than just these. The […]