How we solve your retail challenges

Looking and really seeing what customers see. Then applying our years of retail industry experience. That’s our secret in a nutshell.

Disarmingly honest

We must warn you, we’re honest. Disarmingly honest. Not rude, we just prefer to save your time and think sugar-coating the truth helps nobody. We’re good at what we do, which means we uncover things that others miss, and that doesn’t always make for comfortable reading.

The good news is we’re not here to spoil your day, we’re here to make your business and the industry we love great again.

With every project and report, you’ll receive our research findings and our perspective on what we’ve found, where the real problems lie – it’s not always what you think at first glance. You’ll also get our recommendations on where and how to make improvements. So you can deliver real meaningful change and ultimately, retail greatness.

Your six steps to retail success​

1. Listen

Everything starts with a conversation. You share the problem, challenge or opportunity, and we ask the questions that ensure we thoroughly understand the detail, the bigger picture and what’s at stake.

2. Look

It’s time to see what’s happening in store. We visit yours, your competition and some you may never have thought of. We look where others don’t and take hundreds of photos. If we see something in store, so can a customer.

3. Question

Using our retail experience and expertise, we consider why a problem exists and how best to approach an opportunity. We’re external, outside the politics and the historic reasons why, we just focus what is and isn’t working.

4. Research

Delving into our extensive image library, reports and wealth of retail knowledge, we consider, compare and review the store offers, promotions, packaging, store layout, operational delivery and functionality.

5. Review

We think, question and challenge. We go back to basics. No area is off limits to us, and no idea or solution dismissed out of hand. We ask questions, some of them awkward. We challenge the norm and consider other approaches.

6. Findings

You receive your detailed report in the way that suits you best – webinar, voice call, presentation with image pack and/or written report, with observations, perspectives, insights and actionable recommendations.

Let's get started
Put us to the test and see how our experience, knowledge, research, fresh thinking, expert perspective and dry northern wit can transform your business.

We begin everything with a free strategy call and if we think we can help, we’ll tell you – if we don’t think we can help, we’ll also tell you. You’ve nothing to lose and everything to gain.

We’re quoted by…

Why our clients come to us, and return for regular updates
Get your retail insights the way that suits you best
Topline, detailed, photographic and bite-sized. We share our retail insights in a range of formats and structures to suit every budget and attention span. 

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What we see, as we see it, with what we think about it.