Strengthen your marketing with retail insights

Let's help deepen your understanding of the retail world, so you can win more pitches and develop high performing marketing campaigns.

“If you're looking for an expert who understands the grocery retail world, then look no further than Grocery Insight.”

– Rick Hirst, Global client lead, Dentsu

Helping you understand today's retail world

Retail is a fast paced and ever-changing market. You need to understand what’s happening today, and tomorrow. Whether that’s new trends, market changes, up-to-date best practices or reality of the retail world today.

We set foot in stores week in, week out – to gain unique insight and perspective that’s invaluable to the retail industry, including leading retailers that we work with.

With our real-time knowledge of the industry, we can make sure your marketing makes an impact by providing you with the most up-to-date retail insights, so you’ll never miss a thing again.

Get your marketing right first time

Trial and error in marketing can be costly. Whether you’re launching a new campaign for a household brand or pitching fresh ideas to a potential client – you need to be certain it works in retail. Instead, let us tell you what will work and what won’t, ahead of time.

If we think that the boat-shaped cardboard intended to push a deal on canned fish will end up straight in the cardboard baler, we’ll tell you.

Our honest insight and perspectives will help give you the best chance of success, without risking untested ideas that may harm the brands you’re working with or inevitably, your reputation.

“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”

“His knowledge, ideas and suggestions, backed up with detailed reports, were shared in a meaningful, practical way that assisted us to improve our store operations for the benefit of our members, whilst also improving ways of working for colleagues.”

“It’s been a real pleasure to work with Steve, and a great investment that’s enabled us to refocus efforts on what matters most to our customers and colleagues.”

“Your integrity and honesty was deeply appreciated by me and the entire Tesco team.”

“I have always found Steve to be a consummate Professional with a unique understanding of the retail sector. If you need a master class on customer insight and how to make your business more polished, he is your man.”

CASE STUDY

Providing an agency the best-practices in 'food to go'

An agency asked for our help in providing images and best practice examples for a chain of stores undergoing rebranding. They wanted to see the best examples of “food to go” choices from high street shops alongside great supermarket bakeries. This involved looking at branding, packaging, displays, products, and signs.

What we did

We discussed the client’s preferences and identified which retailers and outlets they were interested in. The project had many aspects, so we examined each one, utilising our expertise to highlight the most relevant and outstanding examples. We prepared a package of images and insights, then held a call with the client and agency to share our thoughts, answer questions, and provide guidance for their future plans.

The client was delighted with our input. Our insights greatly helped the agency in shaping a successful proposal to the retailer. This involved ideas for store branding, interior designs, signage concepts, and even enhancing the suite of customer communication signs.

We carefully gathered information on the specific high street shops and supermarket bakeries the client was interested in.
Curated a comprehensive collection of images, offering visual representation of the best practice examples and innovative ideas we uncovered.
Provided in depth-analysis to help the client understand our best practice examples and ideas.
We generated ideas for store branding, interior designs, signage concepts and enhancing the suite of customer communication signs
Contributed to shaping a more compelling proposal, equipping the client with actionable ideas to elevate their store rebranding efforts.

Let's talk about your marketing

Put us to the test and see how our experience, knowledge, research, fresh thinking, expert perspective and dry northern wit can transform your marketing.

We begin everything with a free strategy call and if we think we can help, we’ll tell you – if we don’t think we can help, we’ll also tell you. You’ve nothing to lose and everything to gain.