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What's inside?
This retailing best practice document focuses on Burns Night execution by UK retailers in 2016. Discover hundreds of images showcasing retail best practice.
- In-depth analysis of product offerings related to Burns Night, including fresh haggis, traditional Scottish foods, and seasonal beverages.
- Showcases effective merchandising strategies employed by retailers to create thematic displays and drive sales during the event.
- Highlights innovative point-of-sale materials and signage that reinforce the Burns Night theme and engage customers.
- Extensive imagery illustrating successful executions across multiple retailers, demonstrating best practices in seasonal merchandising.
- Insights into consumer behaviour and preferences for Burns Night products, showcasing how retailers catered to traditional Scottish celebrations.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we highlight the best execution strategies for Burns Night from various UK retailers in 2016.
You’ll find essential imagery showcasing how retailers promoted their seasonal offerings, particularly focusing on fresh foods like haggis and other traditional Scottish dishes. The report examines effective merchandising techniques, including thematic signage and promotional displays that attracted customers during this special event.
Retailers emphasised the importance of creating an inviting shopping atmosphere, with well-coordinated displays and engaging marketing strategies that resonated with consumers celebrating Burns Night.
What did retailers emphasise for Burns Night in 2016?
Key highlights included competitive pricing on seasonal items, the ability to create attractive and functional displays, and a focus on traditional Scottish products that appealed to customers looking to celebrate this cultural event.
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About the report
Report Type: Seasonal
Seasonal Events: Burns Night
Contents
Pages: 41
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