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What's inside?
This retailing best practice document focuses on Christmas execution by specialist retailers John Lewis and Paperchase in 2017. Discover hundreds of images showcasing retail best practice.
- Comprehensive analysis of seasonal product offerings, including crackers, cards, and wrapping materials.
- Showcases effective merchandising strategies and promotional signage used by various retailers.
- Highlights innovative products developed for the holiday season.
- Extensive imagery illustrating successful point-of-sale executions across multiple retailers.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we highlight the best execution strategies for Christmas from specialist retailers in 2017.
You’ll find essential imagery showcasing how these retailers promoted their festive products, particularly focusing on crackers, cards, and wrapping materials designed for holiday gifting. The report delves into how effective merchandising techniques and promotional signage were utilized to attract customers during the busy holiday shopping season.
Specialist retailers emphasised the importance of eye-catching displays and thematic arrangements to enhance the festive shopping experience, providing a diverse range of seasonal items that catered to various consumer needs.
What did specialist retailers emphasise for Christmas in 2017?
Key highlights included innovative assortments of seasonal products and the ability to capture the spirit of Christmas through engaging display techniques that resonated with shoppers
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About the report
Retailers: John Lewis, Paperchase
Seasonal Events: Christmas
Contents
Pages: 41
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