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What's inside?
This retailing best practice document focuses on Christmas BWS & Impulse in major UK retail stores. Discover hundreds of images showcasing retail best practice.
- Comprehensive analysis of BWS and Impulse categories across major UK retailers
- Showcases best practice examples in seasonal merchandising and promotions
- Detailed review of point-of-sale strategies for festive BWS offerings
- Highlights innovative products and packaging developed for Christmas 2015
- Identifies key trends in premium and own-label alcohol ranges
- Extensive imagery of in-store displays and promotional executions
- Insights into retailers’ focus on Spirits and Wine for the festive period
- Analysis of confectionery strategies and use of branded partnerships
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
This report highlights the best Christmas 2015 execution examples in Beers, Wines & Spirits (BWS) and Impulse categories across major UK grocery retailers.
You’ll find essential imagery and guidance to understand how different retailers approached these key festive categories, showcasing their strengths and identifying opportunities.
For retailers, BWS and Impulse remain crucial categories during the Christmas period. The 2015 execution demonstrated a strong focus on premium offerings alongside core ranges, with effective use of promotional space and point-of-sale materials. The report reveals how retailers managed their seasonal BWS and confectionery ranges.
What did UK grocers emphasise for Christmas 2015 in BWS and Impulse?
Key highlights included a significant push on own-label spirits, strategic use of shippers for confectionery, and prominent displays for premium wine collections. The report provides insights into how different retailers balanced their alcohol and confectionery offerings to capture holiday shoppers.
What you get with a Grocery Insight report
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Frequently Asked Questions
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What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.
Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis, and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
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Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
