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What's inside?
This retailing best practice document focuses on Christmas Produce offerings in major UK retail stores. Discover hundreds of images showcasing retail best practice.
- Comprehensive analysis of Christmas produce offerings across major UK retailers
- Showcases best practice examples in seasonal produce merchandising and promotions
- Detailed review of point-of-sale strategies for festive produce items
- Highlights innovative products and packaging developed for the Christmas season
- Identifies key trends in fresh produce, nuts, and Christmas trees/wreaths
- Extensive imagery of in-store displays and promotional executions
- Insights into retailers’ pricing strategies for key produce items
- Analysis of promotional mechanics and display techniques for seasonal produce
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
This report highlights the best Christmas 2015 execution examples in the produce category across major UK grocery retailers.
You’ll find essential imagery and guidance to understand how different retailers approached this key festive category, showcasing their strengths and identifying opportunities.
For retailers, produce remains a crucial category during the Christmas period.The 2015 execution demonstrated a focus on competitive pricing for key items, innovative display techniques, and effective use of seasonal packaging. The report reveals how retailers managed their produce ranges and highlighted key products.
What did UK grocers emphasise for Christmas 2015 in produce?
Key highlights included competitive pricing on staple vegetables, strategic use of pre-filled display units, and prominent displays for Christmas trees and wreaths. The report provides insights into how different retailers balanced their produce offerings to capture holiday shoppers and drive additional sales.
What you get with a Grocery Insight report
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We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
