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What's inside?
This retailing best practice document focuses on Christmas in Aldi stores in 2016. Discover hundreds of images showcasing retail best practice.
- Comprehensive analysis of Aldi’s Christmas offerings across ambient, frozen, bakery, and fresh/dairy categories.
- Showcases best practice examples in seasonal merchandising and promotions.
- Detailed review of point-of-sale strategies for Christmas products.
- Highlights innovative products developed for the Christmas season.
- Identifies key trends in Aldi’s Christmas range across various categories.
- Extensive imagery of in-store displays and promotional executions.
- Insights into Aldi’s strategy to drive sales during the Christmas period.
- Analysis of product ranges and pricing strategies for Christmas essentials.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
This report highlights the best Christmas 2016 execution examples from Aldi across their ambient, frozen, bakery, and fresh/dairy categories.
You’ll find essential imagery and guidance to understand how Aldi approached these key festive categories, showcasing their strengths and identifying opportunities.
For Aldi, these categories play a crucial role in their Christmas offering. The execution demonstrated a focus on value-driven products, innovative seasonal items, and effective use of in-store displays. The report reveals how Aldi managed their Christmas ranges and highlighted key products across ambient, frozen, bakery, and fresh/dairy categories.
What did Aldi emphasise for Christmas 2016 in these categories?
Key highlights included a wide range of competitively priced festive staples, an expanded selection of premium products under their Specially Selected brand, and prominent displays for traditional Christmas foods like mince pies, Christmas puddings, and seasonal produce. The report provides insights into how Aldi balanced their value proposition with higher-quality offerings to attract holiday shoppers and compete with mainstream supermarkets during the festive season.
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