Christmas Overview 2017 – Bettys

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What's inside?

This retailing best practice document focuses on Christmas in Bettys stores in 2017. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of Bettys’ premium bakery and confectionery offerings.
  • Showcases best practice examples in luxury product presentation.
  • Detailed review of point-of-sale strategies for premium products.
  • Highlights innovative products developed for the festive season.
  • Identifies key trends shaping premium gifting during Christmas.
  • Extensive imagery of in-store displays and promotional executions.
  • Insights into Bettys’ strategy to attract premium shoppers during the holiday season.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty

What you'll get

In this report, we highlight the best Christmas execution examples from Bettys in 2017.

You’ll find essential imagery and guidance to understand how Bettys approached the festive season, showcasing their premium bakery offerings and high-end confectionery.

For retailers, Christmas remains a key event for premium gifting. Bettys’ execution demonstrated a focus on luxury packaging and innovative product designs.

What did Bettys emphasise for Christmas 2017?

Key highlights included beautifully crafted gift sets, premium confectionery selections, and a strong emphasis on seasonal bakery items. The report provides insights into Bettys’ overall approach to capturing holiday shoppers with high-end products.

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Contents
Pages: 31

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