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What's inside?
This retailing best practice document focuses on Christmas in Tesco stores in 2017. Discover hundreds of images showcasing retail best practice.
- Comprehensive analysis of Tesco’s Christmas execution across bakery, fresh foods, frozen, and seasonal categories.
- Showcases best practice examples in seasonal merchandising and promotions.
- Detailed review of point-of-sale strategies for festive products.
- Highlights innovative products introduced for the holiday season, including Christmas Jumper cake kits and Finest holiday desserts.
- Identifies key trends in Tesco’s 2017 Christmas range across diverse categories.
- Extensive imagery of in-store displays and promotional executions.
- Insights into Tesco’s strategy to balance premium and value offerings during the Christmas period.
- Analysis of product ranges and pricing strategies tailored for the festive season.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we highlight the best Christmas execution examples from Tesco in 2017.
You’ll find essential imagery and guidance to understand how Tesco approached the festive season, showcasing their strengths and identifying future opportunities.
For retailers, Christmas remains a pivotal event in the retail calendar. Tesco’s execution demonstrated a focus on balancing premium and value offerings with innovative promotional strategies.
What did Tesco emphasise for Christmas 2017?
Key highlights included effective point-of-sale materials that enhanced customer navigation, an expanded festive food range featuring exclusive holiday items, and strategic product placement across key categories. The report provides insights into Tesco’s approach to engaging holiday shoppers with a blend of premium and value-driven products.
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About the report
Report Type: Seasonal
Retailers: Tesco
Seasonal Events: Christmas
Contents
Report Contents: Bakery, Beers & Wines & Spirits, Fresh Desserts, Fresh Foods, Frozen Foods, Meat & Fish, Party Food, Produce, Seasonal Ambient, Signage
Pages: 142
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