Insights featured in:
What's inside?
This seasonal best practice report showcases Christmas Chilled Desserts retail strategies across major UK supermarkets in 2018.
- Comprehensive insights into retailer execution of Christmas chilled desserts, signage, and festive product innovation.
- Analysis of merchandising techniques for premium festive cheesecakes, trifles, and chocolate-based desserts.
- Overview of promotional strategies, including seasonal shippers, pricing strategies, and limited-edition ranges.
- Highest quality imagery, captured by Steve Dresser, offering market-leading intelligence into UK retail strategies and customer engagement.
- Focused on the customer perspective, this report highlights how retailers positioned chilled desserts as a key Christmas category.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
Christmas is a crucial period for chilled desserts, with retailers showcasing a variety of festive cakes, trifles, cheesecakes, and chocolate desserts. Supermarkets focus on premiumisation, standout packaging, and seasonal product innovation to drive impulse purchases.
This report highlights best practice insights from the Christmas 2018 retail season, showcasing how Aldi, Lidl, Asda, M&S, Morrisons, Sainsbury’s, Tesco, and Waitrose executed compelling chilled dessert strategies. Retailers used seasonal displays, premium-tier launches, and promotional messaging to boost festive sales.
How did retailers approach Christmas Chilled Desserts in 2018?
Retailers focused on premium indulgence, multi-buy promotions, and distinctive seasonal packaging. Notable trends included festive cheesecakes, creative trifle variations, and premium chocolate desserts. The report captures the best in-store executions through high-quality images, providing valuable insights into chilled dessert merchandising for the Christmas season.
Great for:
Location:
About the report
Seasonal Events: Christmas
Contents
Report Contents: Cakes, Chilled Desserts, Chocolate Desserts, Festive Cheesecakes, Key Trends, Panna Cotta, Point of sale, Promotions, Seasonal Displays, Signage, Trifles
Pages: 73
What you get with a Grocery Insight report
Try a free sample Retail Report
Select a sample report from the selection below and we’ll email it straight over.
Frequently Asked Questions
How do I place an order?
Purchase your report online through our website by clicking ‘add to cart’ then following the checkout process. Once your order has been placed, you will be redirected to an order confirmation page where you can download your report(s) that you have purchased. You can download all purchased reports from your account area at any time, by logging into your account which uses the email you entered at checkout.
If you have any issues downloading, please contact us here.
What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.
Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
Can I download these reports more than once?
Yes, purchased reports remain in your account area permanently, so that you can download and view your reports as many times as you need, whenever you want. If you have any issues, please contact us.
What format are the reports sent in?
We send your reports in a PDF format for quick and easy viewing online.
What payment methods do you accept?
We accept all major credit and debit cards via Stripe, our payment processor. We also feature the ability to pay via Google Pay, and Apple Pay. Where this is available, it will appear as an option on the product page or checkout. We can also generate an invoice and accept payments via BACS. We will distribute reports upon receipt of a valid purchase order from your company. For any other payment methods, please don’t hesitate to get in touch to discuss.
Is it safe to shop online?
Yes, we utilise fully secure server technology and our payment processor, Stripe, is a world leader in payment processing and processes millions of transactions every single day.
Is there a discount for buying multiple reports?
We offer report bundles which you will find on the product pages. Adding all included in a bundle will give you a discount that is specified on the page.
Once we have purchased our report, can we ask follow up questions?
Absolutely. Please email us and we will answer queries on your report and the subject matter, including any follow-up queries you may have.
What type of reports do you produce?
Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis, and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
If our report store does not cover a particular topic you are interested in, you can commission a report.
Can I have a refund?
Please ensure that you read everything on the site about your purchase. If you are unsure, contact us so we can guide you further. Unfortunately, due to the nature of the information that we distribute and the automatic download technology that we deploy upon purchase, we can’t offer a refund once this process has been initiated.
Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
