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“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What's inside?
This seasonal best practice report provides photographic insights into Christmas Chilled Party Food retail strategies across major UK supermarkets in 2019.
- Photographic insights into Christmas Chilled Party Food retail execution, with analysis of branding, signage, and key merchandising strategies.
- Visual documentation of chilled appetisers, including premium canapés, meat-based selections, and seafood party platters.
- Coverage of category placement strategies, highlighting the role of impulse-driven chilled party food during the festive period.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report highlights how supermarkets structured their Christmas Chilled Party Food ranges, optimising seasonal engagement through premium product positioning and promotions.
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“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
Christmas remains a key seasonal trading period for UK retailers, with a strong focus on premium chilled party food, festive appetisers, and seafood-based selections. The 2019 season saw supermarkets refining their signage execution, promotional activations, and category placements to optimise shopper engagement.
This report provides comprehensive insights into Christmas Chilled Party Food merchandising, illustrating standout displays, key product innovations, and promotional mechanics. The analysis highlights seasonal signage, category-led promotions, and event-focused product arrangements designed to increase shopper engagement.
How did retailers approach Christmas Chilled Party Food in 2019?
Retailers implemented dedicated fixture displays, strategic product placement, and promotional activations to enhance seasonal visibility. Notable trends included premium appetiser selections, seafood-based party food, and strong merchandising on chilled canapés positioned for seasonal indulgence. The report captures a detailed overview of Christmas execution across UK supermarkets, offering insights into effective seasonal merchandising strategies.
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About the report
Report Type: Party Food, Seasonal
Seasonal Events: Christmas
Contents
Report Contents: Appetisers, Branding, Canapés, Chilled Party Food, Dairy, Fresh Foods, Key Trends, Meat, Party Food, Point of sale, Promotions, Seafood, Seasonal Displays, Signage
Pages: 128
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What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
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Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis, and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
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Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
