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“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What's inside?
This seasonal best practice report provides photographic insights into Christmas meat and fish retail strategies at Morrisons in 2019.
- Photographic insights into Morrisons’ Christmas 2019 meat and fish offering, showcasing branding, signage, and key merchandising strategies.
- Extensive documentation of premium seasonal selections, including fresh meats such as turkey, beef, lamb, and pork, alongside seafood categories including salmon, prawns, and shellfish.
- Coverage of promotional signage, butchery selections, and trend-driven activations designed to enhance shopper engagement during the festive season.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report highlights how Morrisons structured its Christmas meat and fish range, optimising product presentation, in-store promotions, and visual merchandising strategies.
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“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
Christmas is a key trading period for UK retailers, with a strong focus on premium meats, seafood, and festive meal solutions. Morrisons’ Christmas 2019 strategy showcased an extensive range of fresh meats, including turkey, beef, lamb, and pork, alongside seafood selections such as prawns, salmon, and shellfish.
This report provides photographic insights into Morrisons’ seasonal merchandising, highlighting category trends, product placement, and promotional displays. The images capture in-store signage, premium meat and fish offerings, and visual arrangements designed to enhance shopper engagement.
How did Morrisons approach Christmas Meat & Fish in 2019?
Morrisons implemented premium butchery selections, dedicated festive displays, and strategic promotional signage to reinforce its Christmas food proposition. Key themes included indulgent meat selections such as prime beef cuts, whole turkeys, festive centrepieces, and seafood platters. The report captures a detailed photographic overview of Morrisons’ Christmas execution, offering insights into effective seasonal merchandising strategies.
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About the report
Retailers: Morrisons
Seasonal Events: Christmas
Contents
Report Contents: Beef, Branding, Butchery, Charcuterie, Chicken, Duck, Festive Centrepieces, Fish, Lamb, Meat, Party Food, Point of sale, Pork, Prawns, Promotions, Salmon, Seafood Platters, Seasonal Displays, Shellfish, Signage, Smoked Fish, Turkey
Pages: 20
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