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“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What's inside?
This seasonal best practice report provides photographic insights into Christmas advent calendar retail strategies across major UK supermarkets in 2021.
- Photographic insights into Christmas 2021 advent calendars, showcasing branding, signage, and key merchandising strategies.
- Extensive documentation of advent calendar executions across confectionery, gifting, and non-food categories.
- Coverage of promotional signage, category arrangements, and trend-driven merchandising designed to enhance shopper engagement during the festive season.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report highlights how retailers structured their advent calendar ranges, optimising product presentation, in-store promotions, and visual merchandising strategies.
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“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
Christmas remains a key seasonal trading period for UK retailers, with advent calendars playing a major role in festive product offerings. The Christmas 2021 report highlights the execution of advent calendar merchandising across confectionery, gifting, and non-food categories.
This report provides photographic insights into retailers’ advent calendar strategies, illustrating category trends, standout promotions, and in-store activation techniques. The images showcase seasonal displays, premium gifting assortments, and merchandising executions designed to maximise shopper engagement.
How did retailers approach advent calendars in 2021?
Retailers implemented dedicated advent calendar sections, featuring a mix of chocolate, toy, beauty, and premium lifestyle offerings. Promotional signage, festive branding, and innovative product placements were used to drive sales. The report captures a detailed photographic overview of advent calendar merchandising across UK retailers, offering insights into effective seasonal execution strategies.
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About the report
Report Type: Advent Calendars, Seasonal
Seasonal Events: Christmas
Contents
Report Contents: Advent Calendars, Branding, Confectionery, Gifting, Non Food, Point of sale, Promotions, Seasonal Displays, Signage
Pages: 64
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What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.
Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis, and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
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Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
