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This seasonal best practice report provides photographic insights into Christmas floral retail strategies across major UK supermarkets in 2021.
- Photographic insights into Christmas 2021 floral offerings, showcasing branding, signage, and key merchandising strategies.
- Extensive documentation of seasonal floral arrangements, including festive bouquets, poinsettias, wreaths, and other seasonal plants.
- Coverage of promotional signage, category arrangements, and trend-driven merchandising designed to enhance shopper engagement during the festive season.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
- This report highlights how retailers structured their floral ranges, optimising product presentation, in-store promotions, and visual merchandising strategies.
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What you'll get
Christmas remains a key seasonal trading period for UK retailers, with floral products playing an essential role in festive décor and gifting. The Christmas 2021 report highlights the execution of seasonal floral arrangements, including festive bouquets, poinsettias, wreaths, and decorative plants, across major UK retailers.
This report provides photographic insights into retailers’ floral merchandising strategies, illustrating category trends, standout promotions, and in-store execution techniques. The images showcase seasonal displays, premium floral selections, and branding-led merchandising executions designed to maximise shopper engagement.
How did retailers approach floral in 2021?
Retailers implemented dedicated floral sections, featuring festive promotional signage, premium poinsettia arrangements, and decorative wreaths. Strategic placement and branding ensured high visibility for Christmas floral offerings, enhancing shopper engagement. The report captures a detailed photographic overview of floral merchandising across UK retailers, offering insights into effective seasonal execution strategies.
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What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.
Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis, and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
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Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
