Easter Overview 2017 – Pt2

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What's inside?

This retailing best practice document focuses on Easter retail strategies across UK stores, showcasing effective merchandising for seasonal products.

  • Comprehensive analysis of Easter product displays and space optimisation strategies during the peak season.
  • Best practice examples in signage placement and promotional areas for Easter-themed items such as Easter Eggs, fresh foods, and bakery products.
  • Review of layout designs focusing on impulse buys and high-traffic areas like aisle endcaps and gondola ends.
  • Insights into innovative holiday promotions and their impact on customer flow during peak shopping periods.
  • Effective use of value-driven promotions and premium offerings across key categories like Easter Eggs and fresh produce to attract customers.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty

What you'll get

In this report, we highlight the best Easter display layouts from retailers across the UK in 2017.

You’ll find essential imagery showcasing how retailers like Tesco, Morrisons, and Sainsbury’s executed their seasonal ranges, focusing on creating engaging customer experiences through effective visual merchandising.

For retailers, Easter layouts are critical for maximising product visibility and enhancing the shopping experience. UK retailers emphasised creative presentation techniques and strategic signage to attract Easter shoppers.

What did retailers emphasise for Easter in 2017?

Key highlights included innovative display configurations, strong promotional signage, and seasonal items designed to captivate customers. The report provides insights into how these retailers maximised the impact of their layouts during the Easter season.

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