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What's inside?
This retailing best practice document focuses on Halloween retail strategies across UK and international retailers, showcasing innovative product displays and seasonal promotions for the 2017 season.
- Comprehensive analysis of Halloween-themed product displays and promotional signage across UK and international retailers.
- Effective use of signage and point-of-sale displays to create a festive and engaging shopping experience.
- Insights into key trends in Halloween retailing, such as the growing focus on home décor and hosting items.
- Examples of successful merchandising strategies across both food and non-food products, including pumpkins, cakes, and decorations.
- Highlighting the use of seasonal space and creative product placement to drive sales during the Halloween season.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we highlight the best practices for Halloween 2017 retail displays across major UK and international retailers like Asda, M&S, Tesco, and Walmart.
Retailers showcased their Halloween offerings with effective signage, creative product placements, and seasonal promotions that captured the Halloween spirit. From pumpkins and costumes to cakes and party supplies, the report covers how retailers created an immersive shopping experience using visual merchandising to engage customers.
What did retailers emphasise for Halloween in 2017?
Key highlights included innovative product displays, strong use of Halloween-themed signage, and an increased focus on home décor, party supplies, and themed food offerings. The report demonstrates how retailers successfully leveraged point-of-sale materials and creative layouts to drive customer engagement and sales during the Halloween season.
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About the report
Report Type: Seasonal
Seasonal Events: Halloween
Contents
Report Contents: Aisles, Beverages, Cakes, Confectionery, Costumes, Decorations, Food, Hosting, Key Trends, Non Food, Point of sale, Products, Promotions, Pumpkins, Signage
Pages: 320
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