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What's inside?
This retailing best practice document focuses on Halloween retail strategies across a wide range of UK and international retailers, showcasing best practices in product displays and seasonal promotions for the 2017 season.
- Comprehensive analysis of Halloween signage, product displays, and point-of-sale techniques across major UK and international retailers.
- Focus on both food and non-food items, including pumpkins, confectionery, cakes, and party decorations.
- Insights into the effective use of promotional signage and displays, creating a festive atmosphere in stores.
- Examples of successful merchandising strategies that highlight key Halloween trends, including increased focus on home décor and hosting items.
- Detailed look at the use of seasonal space and product placement across various retailers like B&M, Party City, and Wilko.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we highlight the best practices for Halloween Part 2 2017 retail displays across a range of UK and international retailers such as B&M, Costco, Wilko, and Yankee Candle.
Retailers made effective use of signage, product displays, and promotional materials to capture the Halloween spirit. From pumpkins and costumes to cakes and party supplies, retailers created visually striking in-store environments to engage customers and boost sales.
What did retailers emphasise for Halloween in 2017?
Key highlights included strong use of signage, themed displays, and the growing trend of hosting and décor products. Retailers utilised point-of-sale materials and creatively merchandised food and non-food items to enhance the Halloween shopping experience, ensuring that key products were highly visible and easy to find.
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About the report
Report Type: Seasonal
Retailers: B&M, Bath and Body Works, Costco, Dollar Store, Dunnes, Home Bargains, HomeSense, Party City, Party Delights, Poundland, Poundworld, Toys R Us, Wilko, Yankee Candle
Seasonal Events: Halloween
Contents
Report Contents: Aisles, Beverages, Cakes, Confectionery, Costumes, Decorations, Food, Hosting, Key Trends, Non Food, Point of sale, Products, Promotions, Pumpkins, Signage
Pages: 243
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