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“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What's inside?
This seasonal best practice report provides Halloween retail strategies at Iceland in 2019.
- Photographic insights into Iceland’s Halloween execution, highlighting seasonal merchandising, signage, and promotional displays.
- Visual documentation of branding techniques, point-of-sale execution, and themed product placements.
- Overview of promotional strategies, including shippers, themed packaging, and cross-category merchandising.
- High-quality imagery captured by Steve Dresser, offering market-leading intelligence into UK retail execution and customer engagement.
- This report showcases how Iceland structured its Halloween retail space to maximise seasonal impact and shopper engagement.
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“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
Halloween remains an important event for Iceland, with a focus on themed frozen food, floral arrangements, and in-store theatre to create a festive shopping experience. The 2019 season saw Iceland enhancing its seasonal branding, themed signage, and product-focused displays to drive customer interest.
This report provides photographic insights into Iceland’s Halloween merchandising, showcasing signage execution, promotional activations, and key product displays. The images highlight event branding, themed promotions, and impulse-driven product placements designed to increase seasonal sales.
How did Iceland approach Halloween in 2019?
Iceland implemented themed packaging, seasonal endcaps, and strategic product placement, ensuring strong visual appeal and engagement. Notable trends included festive-themed food offerings, Halloween-inspired floral arrangements, and an expanded presence of shippers for high-impact seasonal merchandising. The report captures a visual snapshot of Iceland’s Halloween execution, providing insights into product differentiation and seasonal retail strategies.
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About the report
Report Type: Seasonal, Store Overview
Retailers: Iceland
Seasonal Events: Halloween
Contents
Report Contents: Branding, Floral, Food, Hosting, Key Trends, Point of sale, Promotions, Pumpkins, Seasonal Displays, Shippers, Signage
Pages: 19
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