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What's inside?
This seasonal best practice report provides Halloween retail strategies across UK supermarkets and discounters in 2020.
- Photographic insights into Halloween retail execution, showcasing seasonal merchandising, signage, and promotional displays.
- Visual documentation of key seasonal categories, including themed decorations, confectionery, and seasonal gifting assortments.
- Overview of promotional mechanics such as impulse-led product placements, feature displays, and festive branding.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
- This report highlights how supermarkets and discounters structured their Halloween ranges to create an engaging seasonal presence and maximise sales impact.
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What you'll get
Halloween remains a key seasonal event for UK retailers, with a strong emphasis on costumes, themed confectionery, and festive decorations to engage shoppers. The 2020 season saw retailers enhancing their signage execution, promotional activations, and visually engaging product displays to heighten seasonal appeal.
This report provides photographic insights into Halloween merchandising, illustrating standout displays, premium gifting assortments, and high-visibility promotional setups. The images highlight seasonal signage, curated product selections, and key display activations designed to increase shopper engagement.
How did retailers approach Halloween in 2020?
Retailers implemented themed in-store theatre, seasonal display zoning, and impulse-driven promotional mechanics, ensuring strong customer engagement and sales uplift. Notable trends included expanded themed home decoration selections, prominently placed confectionery assortments, and interactive signage for Halloween promotions. The report captures a visual snapshot of Halloween execution across UK supermarkets and discounters, offering insights into effective seasonal merchandising strategies.
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What is the difference between your report editions?
We offer two report editions which are ‘Photography Reports’ and ‘Insight & Commentary Reports’.
Photography Reports are photographs only, without any insight or commentary. These will give you a visual insight into the topic you are interested in, with real-world photography from our store visits.
Insight & Commentary Reports are photographs combined with written commentary by Steve Dresser. This gives you expert insight and perspective to add value to your reports. Deepen your understanding and knowledge with written commentary that will help you get the most out of your reports.
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Broadly speaking, we have two categories of reports. We produce reports on our store visits, which include insight, analysis, and imagery from notable and concept stores. We also produce a full end-to-end view on key seasonal events with the most detailed perspective available in the market today. We will produce further reports on emerging trends in the industry if we feel that such reports would generate value for our clients.
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Is there any form of disclaimer attached to your reports?
Absolutely, our reports are not endorsed, nor approved by any retailer who is featured via one of our store visits, our visits are unannounced and conducted in the same way that a customer would visit a store. Equally, our research is independent and any findings and/or observations are just that, they do not represent advice, nor guidance on the relative performance of any retailer(s) featured within the site. All trademarks remain the property of their respective owners.
