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What's inside?
This seasonal best practice report provides Hogmanay retail strategies across major UK supermarkets in 2022.
- Photographic insights into Hogmanay retail execution, showcasing branding, signage, and key product placements.
- Visual documentation of promotional strategies, including traditional Scottish food and drink, themed party food, and impulse-driven displays.
- Overview of merchandising techniques for whisky, steak pies, shortbread, and other festive offerings tailored for Hogmanay celebrations.
- High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
- This report highlights how supermarkets structured their Hogmanay ranges to drive seasonal impact and maximise shopper engagement.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
Hogmanay remains a key seasonal event for UK retailers, with a focus on traditional Scottish foods, premium whisky selections, and themed party offerings to capture shopper demand. The 2022 season saw supermarkets refining their signage execution, product placements, and promotional messaging to enhance engagement.
This report provides photographic insights into Hogmanay merchandising, illustrating standout displays, key product innovations, and high-visibility product placements. The images highlight seasonal signage, category-led promotions, and event-focused product arrangements designed to increase shopper engagement.
How did retailers approach Hogmanay in 2022?
Retailers implemented branded promotional zones, themed party food sections, and strong cross-category placements, ensuring high visibility and seasonal appeal. Notable trends included premium shortbread gift packaging, expanded steak pie assortments, and dedicated promotional space for whisky and spirits. The report captures a visual snapshot of Hogmanay execution across UK supermarkets, offering insights into effective seasonal merchandising strategies.
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About the report
Report Type: Seasonal
Retailers: Aldi, Asda, Co-op, Lidl, M&S, McColl’s, Morrisons, Sainsbury’s, Sainsbury’s Local, Tesco, Tesco Express, Waitrose
Seasonal Events: Hogmanay
Contents
Report Contents: Bakery, Beers & Wines & Spirits, Branding, Confectionery, Fresh Foods, Haggis, Key Trends, Party Food, Point of sale, Promotions, Seasonal Displays, Shortbread, Signage, Spirits, Steak Pies, Whisky
Pages: 89
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