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What's inside?
This retailing best practice document focuses on Mother’s Day retail strategies across UK stores, showcasing product displays, signage, and seasonal promotions used for the 2017 event.
- Comprehensive analysis of Mother’s Day product displays and promotional signage across major UK retailers.
- Examples of successful merchandising strategies, with a focus on gifts, flowers, confectionery, and beverages.
- Effective use of signage to create a festive atmosphere, directing customers to key seasonal offerings for Mother’s Day.
- Insights into party food and gifting categories, as well as floral arrangements and their strategic placement in stores.
- Highlights key trends, including the growing focus on food gifting, flowers, and celebratory drinks for Mother’s Day.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
In this report, we highlight the best practices for Mother’s Day 2017 retail displays across major UK retailers such as Asda, M&S, and Tesco.
Retailers showcased a variety of seasonal products including flowers, party food, beverages, and gifting items, with effective signage and point-of-sale displays. The report explores how product placement, signage, and store layouts contributed to creating an engaging shopping experience for Mother’s Day customers.
What did retailers emphasise for Mother’s Day in 2017?
Key highlights included the strong use of floral displays, food gifting, and celebratory beverages. Retailers leveraged both food and non-food offerings, highlighting popular gift items and party foods for Mother’s Day. The report details how these merchandising techniques, supported by strong signage, helped boost sales during the event.
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About the report
Report Type: Seasonal
Seasonal Events: Mother’s Day
Contents
Report Contents: Aisles, Beverages, Confectionery, Flowers, Food, Fresh Foods, Gifting, Key Trends, Non Food, Party Food, Point of sale, Products, Promotions, Signage
Pages: 259
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