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What's inside?
This report focuses on how UK retailers executed Pancake Day 2017 merchandising, highlighting key displays, signage, and event-specific product offerings.
- Analysis of promotional displays for Pancake Day products such as eggs, mixes, and accompaniments.
- Key merchandising strategies, including signage placement, product placement in aisles, and dedicated endcaps.
- Promotions focused on high-demand products like pancake shakers, spreads, and toppings.
- Retailers’ pricing strategies for event-specific products, including eggs and cookware.
- Insights from photography showcasing best practice in product placement and store layout for Pancake Day, offering visual examples of effective merchandising strategies.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
This report highlights how UK retailers promoted Pancake Day 2017, with an emphasis on product displays, signage, and in-store promotions. Key products like eggs, pancake mixes, and cookware were prominently featured, with effective use of point-of-sale displays and event-specific signage to attract customers.
Retailers made use of dedicated endcaps and aisle displays, with promotional prices and deals to encourage customers to stock up on Pancake Day essentials. Additionally, non-food items such as cookware and utensils were promoted alongside food products, creating a seamless shopping experience.
What did retailers emphasise for Pancake Day in 2017?
Retailers focused on high-visibility displays for core products like eggs, pancake mixes, and cookware. Special signage, price promotions, and strategic product placements helped to engage shoppers, with an emphasis on making Pancake Day ingredients and accessories easy to find. Promotional pricing on key items like eggs and spreads helped attract customers during the event.
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About the report
Report Type: Seasonal
Seasonal Events: Pancake Day
Contents
Report Contents: Aisles, Beverages, Confectionery, Cookware, Eggs, Fresh Foods, Key Trends, Lemons, Non Food, Party Food, Point of sale, Promotions, Shippers, Signage, Spreads
Pages: 38
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