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What's inside?
This report focuses on how UK retailers executed Valentine’s Day 2017 merchandising, showcasing key displays, signage, and product promotions used for the event.
- Analysis of promotional displays for Valentine’s Day items such as chocolates, flowers, and cards.
- Effective use of signage and shippers to highlight event-specific products like alcohol, gifts, and confectionery.
- Retailers’ focus on gifting, with a range of non-food items like cuddly toys, novelty gifts, and clothing.
- In-depth look at floral gifting, including roses, and event-specific food offerings like Valentine’s Day meal deals.
- Strong promotional pricing strategies for chocolates, alcohol, and floral products to attract customers.
“I found Steve’s observations to be of great benefit when driving change, wanting evidence-based perspective to drive improvements and remind our internal teams of the ‘reality’ that customers can face in store.”
Mark Ibbotson – Asda COO, Walmart EVP Central Ops and Realty
What you'll get
This report highlights the best practices for Valentine’s Day 2017 across UK retailers such as Keelham, M&S, and Tesco. Retailers used eye-catching displays and strategic signage to promote key products for the holiday, including chocolates, flowers, and greeting cards.
Retailers also focused on non-food items, offering a variety of gifts, cuddly toys, and novelty items. Prominent signage and effective product placement helped create an immersive Valentine’s Day shopping experience, especially in high-traffic areas like store entrances and dedicated sections.
What did retailers emphasise for Valentine’s Day in 2017?
Retailers emphasized gifting, especially chocolates, flowers, and cards. Floral displays were strong, with a focus on red roses and floral gift sets, while confectionery and alcohol-based gift sets also played a key role in promotions. Signage was used effectively to highlight event-specific offers, particularly in high-visibility areas like the foyer and main aisles. Promotional pricing and meal deals further boosted sales, ensuring shoppers had everything they needed for a perfect Valentine’s Day celebration.
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About the report
Report Type: Seasonal
Seasonal Events: Valentine’s Day
Contents
Report Contents: Alcohol, Beverages, Cards, Confectionery, Floral, Gifting, Key Trends, Point of sale, Promotions, Signage
Pages: 138
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