Strengthen your business with expert retail insights

We show you what customers really see, and give you the expert retail insights and guidance needed to improve the customer experience and boost sales.

What we do

Driving sales in retail, both physical and online, starts with understanding what is and isn’t working for your customer.

The best way to get these retail insights is to regularly put yourself into the customers’ shoes, to see and experience what they see and experience.

Acting as your critical friend, we visit dozens of stores every week and take thousands of photos, distilling our findings into concise reports that demystify the retail environment and give you expert insights with actionable recommendations.

How we help

Photos

See what customers really see with more than 250,000 photos showing store environments, offers, promos, packaging, layout and more. The good, the bad and the simply brilliant.

Reports

Know what’s happening ‘on the ground’ with weekly reports flagging what’s new, what’s working (and what isn’t) and how customers are reacting. With expert insights and sales-driving recommendations.

Strategic Advice

Anyone can visit a few stores and take a few photos. We dig deeper, interpret our findings then offer recommendations, strategies and training, to help you make sound sales-focused improvements.

Who we help

Retailers

Drive sales by improving the customer experience.

Team training

Equip teams with the skills and development support they need.

Investors

Make informed decisions with an understanding of the shop floor and retail environment.

Marketers

Win pitches and presentations, and shape strategies with retail gems and insights.

Suppliers

Strengthen your offering to thrive in difficult times.

Anyone

Get the specific insights and understanding you need to achieve your retail goals.

"Enough improvement points to fill a 3-year plan"
A leading national retailer knew improvements were needed across their stores, but was unsure what to do and in what order.
How can we help you drive sales?

Tell us your challenge and we’ll tell you if we can help, how we’ll help, and what can be done next.

Let us do the work for you
As much or as little help as you need, when you need it. We’re your expert on the ground, getting to the root of a problem, building a strategy, sharing insights, whatever you need.
Ongoing support

Acting as your partner, we focus on your business needs, giving you bespoke insights, photos, straight-talking advice and strategies for growth and development.

One-off projects

Tailored research on an ad hoc basis to help you solve a problem, strengthen a category, plan for a seasonal opportunity or whatever it is that you need to improve.

Retail by Email

Regular updates on the week’s retail environment, delivered hot off the digital press to your inbox. With our observations, recommendations and expert retail analysis.

Getting started
Every business is unique with unique challenges. We begin with a conversation to get to know more about your business, your challenges and how our retail insights can boost your bottom line.

We’re quoted by…

Self service
This is retail, sometimes you just want to grab and go. We get it. Here are some quick and easy ways to gain valuable insights to boost your business.
Image Portal

Delve into more than 250,000 easy to search, regularly updated images to see the latest developments and who’s doing what well.

Report Store

Discover the latest developments, seasonal activity, who’s doing what well and more, all with our expert perspective and candid photos, in our detailed Retail Reports.

Blogs

Dip into our extensive bank of blogs sharing our expertise on everything from industry overviews to brand events and new store openings

Latest Reports

Dip into our reports store and choose the insights that you need. We have hundreds of reports dating back from 2014.