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Best Practice Retail Reports

Grocery Insight’s Best Practice retail report’s delivers photographic intelligence on Best Practice trends, merchandising, and execution across leading supermarkets.

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Valentine’s Day Overview 2017

This seasonal best practice report provides comprehensive insights into Valentine’s Day retail strategies across leading UK retailers in 2017.

  • Comprehensive insights into Valentine’s Day merchandising across key categories including meal deals, gifting, floral and confectionery.
  • Features a wide range of promotional activity, signage, and product innovation spanning both food and non-food categories.
  • Includes photographic examples from major UK supermarkets and specialists showcasing seasonal messaging and in-store presentation.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report covers how Valentine’s Day was executed across stores with a focus on simplicity, engagement and clear seasonal zoning.

£995.00

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This seasonal best practice report provides comprehensive insights into Valentine’s Day retail strategies across leading UK retailers in 2017.

  • Comprehensive insights into Valentine’s Day merchandising across key categories including meal deals, gifting, floral and confectionery.
  • Features a wide range of promotional activity, signage, and product innovation spanning both food and non-food categories.
  • Includes photographic examples from major UK supermarkets and specialists showcasing seasonal messaging and in-store presentation.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report covers how Valentine’s Day was executed across stores with a focus on simplicity, engagement and clear seasonal zoning.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Easter Overview 2017

This seasonal best practice report provides comprehensive insights into Easter retail strategies across UK retailers in 2017.

  • Comprehensive insights into Easter merchandising, with coverage across key categories including Easter eggs, confectionery, gifting, fresh food and floral.
  • Includes photographic analysis of signage, own label developments, premium ranges and promotional execution in stores across the UK.
  • Retailers featured include Aldi, Asda, Lidl, Co-op, M&S, Tesco, Sainsbury’s, Morrisons, Poundland, Wilko, Waitrose and Iceland.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • The report highlights Easter-themed execution across food and non-food, including bakery, tableware, meat, and toys, supported by strong in-store presentation.

£995.00

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This seasonal best practice report provides comprehensive insights into Easter retail strategies across UK retailers in 2017.

  • Comprehensive insights into Easter merchandising, with coverage across key categories including Easter eggs, confectionery, gifting, fresh food and floral.
  • Includes photographic analysis of signage, own label developments, premium ranges and promotional execution in stores across the UK.
  • Retailers featured include Aldi, Asda, Lidl, Co-op, M&S, Tesco, Sainsbury’s, Morrisons, Poundland, Wilko, Waitrose and Iceland.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • The report highlights Easter-themed execution across food and non-food, including bakery, tableware, meat, and toys, supported by strong in-store presentation.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Valentine’s Day Overview 2016

This seasonal best practice report provides comprehensive insights into Valentine’s Day retail strategies across leading UK retailers in 2016.

  • Comprehensive insights into Valentine’s Day execution, covering product ranges, displays and promotional techniques across food and non-food categories.
  • Highlights include dine in meal deals, gifting displays, floral and bakery offers, and a broad range of impulse-driven non-food items.
  • Includes examples from Aldi, Tesco, M&S, Asda, Sainsbury’s, Co-op, Waitrose, Lidl, Booths, Morrisons, Party City, Target, Keelham Farm and Walmart.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report captures how retailers created impactful Valentine’s Day zones with clear messaging, branded displays and strong in-store presence.

£995.00

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This seasonal best practice report provides comprehensive insights into Valentine’s Day retail strategies across leading UK retailers in 2016.

  • Comprehensive insights into Valentine’s Day execution, covering product ranges, displays and promotional techniques across food and non-food categories.
  • Highlights include dine in meal deals, gifting displays, floral and bakery offers, and a broad range of impulse-driven non-food items.
  • Includes examples from Aldi, Tesco, M&S, Asda, Sainsbury’s, Co-op, Waitrose, Lidl, Booths, Morrisons, Party City, Target, Keelham Farm and Walmart.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report captures how retailers created impactful Valentine’s Day zones with clear messaging, branded displays and strong in-store presence.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Easter Overview 2016

This seasonal best practice report provides photographic insights into Easter retail strategies across leading UK retailers in 2016.

  • Photographic insights into Easter ranges, covering bakery, eggs, gifting and wider seasonal assortments across all major retailers.
  • Examples include fresh produce, desserts, confectionery and meal deals with strong use of signage and Easter branding.
  • Includes coverage from Aldi, Asda, Booths, Co-op, Lidl, M&S, Morrisons, Party City, Sainsbury’s, Tesco and Waitrose.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report shows how retailers brought Easter to life in-store with standout displays, themed promotions and clear category navigation.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
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This seasonal best practice report provides photographic insights into Easter retail strategies across leading UK retailers in 2016.

  • Photographic insights into Easter ranges, covering bakery, eggs, gifting and wider seasonal assortments across all major retailers.
  • Examples include fresh produce, desserts, confectionery and meal deals with strong use of signage and Easter branding.
  • Includes coverage from Aldi, Asda, Booths, Co-op, Lidl, M&S, Morrisons, Party City, Sainsbury’s, Tesco and Waitrose.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report shows how retailers brought Easter to life in-store with standout displays, themed promotions and clear category navigation.

£995.00

  • Get instant access

£995.00

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Easter Overview 2024 – Part 3

This seasonal best practice report provides photographic insights into Easter retail strategies across major UK supermarkets in 2024.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and key promotional strategies.
  • Extensive documentation of Easter product innovations, including Easter eggs, hot cross buns, seasonal confectionery, and bakery items.
  • Coverage of point-of-sale activations, promotional mechanics, and innovative display strategies across Poundland, Sainsbury’s, Tesco, Tesco Express, and Waitrose.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how supermarkets structured their Easter campaigns, optimising event visibility through branding, promotions, and customer engagement tactics.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
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This seasonal best practice report provides photographic insights into Easter retail strategies across major UK supermarkets in 2024.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and key promotional strategies.
  • Extensive documentation of Easter product innovations, including Easter eggs, hot cross buns, seasonal confectionery, and bakery items.
  • Coverage of point-of-sale activations, promotional mechanics, and innovative display strategies across Poundland, Sainsbury’s, Tesco, Tesco Express, and Waitrose.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how supermarkets structured their Easter campaigns, optimising event visibility through branding, promotions, and customer engagement tactics.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Easter Overview 2024 – Part 2

This seasonal best practice report provides photographic insights into Easter retail strategies across major UK supermarkets in 2024.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and key promotional strategies.
  • Extensive documentation of Easter product innovations, including Easter eggs, hot cross buns, seasonal confectionery, and bakery items.
  • Coverage of point-of-sale activations, promotional mechanics, and innovative display strategies across Lidl, M&S, and Morrisons.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how supermarkets structured their Easter campaigns, optimising event visibility through branding, promotions, and customer engagement tactics.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides photographic insights into Easter retail strategies across major UK supermarkets in 2024.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and key promotional strategies.
  • Extensive documentation of Easter product innovations, including Easter eggs, hot cross buns, seasonal confectionery, and bakery items.
  • Coverage of point-of-sale activations, promotional mechanics, and innovative display strategies across Lidl, M&S, and Morrisons.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how supermarkets structured their Easter campaigns, optimising event visibility through branding, promotions, and customer engagement tactics.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Easter Overview 2024 – Part 1

This seasonal best practice report provides photographic insights into Easter retail strategies across major UK supermarkets in 2024.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and key promotional strategies.
  • Extensive documentation of Easter product innovations, including Easter eggs, hot cross buns, seasonal confectionery, and bakery items.
  • Coverage of point-of-sale activations, promotional mechanics, and innovative display strategies across Aldi, Asda, B&M, Booths, Co-Operative, Home Bargains, and Iceland.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how supermarkets structured their Easter campaigns, optimising event visibility through branding, promotions, and customer engagement tactics.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides photographic insights into Easter retail strategies across major UK supermarkets in 2024.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and key promotional strategies.
  • Extensive documentation of Easter product innovations, including Easter eggs, hot cross buns, seasonal confectionery, and bakery items.
  • Coverage of point-of-sale activations, promotional mechanics, and innovative display strategies across Aldi, Asda, B&M, Booths, Co-Operative, Home Bargains, and Iceland.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer’s perspective.
  • This report highlights how supermarkets structured their Easter campaigns, optimising event visibility through branding, promotions, and customer engagement tactics.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Valentine’s Day Overview 2021 – Part 3

This seasonal best practice report provides Valentine’s Day retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Valentine’s Day retail execution, capturing in-store promotions, signage, and key merchandising strategies.
  • Showcases innovative product assortments, including seasonal gifting, premium confectionery, floral displays, and dine-in meal deals designed for Valentine’s Day.
  • Detailed coverage of point-of-sale displays, promotional messaging, and retailer-specific strategies aimed at driving seasonal engagement.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer perspective.
  • This report offers a comprehensive look at how supermarkets structured their Valentine’s Day displays, optimising signage and themed activations to drive sales.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides Valentine’s Day retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Valentine’s Day retail execution, capturing in-store promotions, signage, and key merchandising strategies.
  • Showcases innovative product assortments, including seasonal gifting, premium confectionery, floral displays, and dine-in meal deals designed for Valentine’s Day.
  • Detailed coverage of point-of-sale displays, promotional messaging, and retailer-specific strategies aimed at driving seasonal engagement.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer perspective.
  • This report offers a comprehensive look at how supermarkets structured their Valentine’s Day displays, optimising signage and themed activations to drive sales.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Valentine’s Day Overview 2021 – Part 2

This seasonal best practice report provides Valentine’s Day retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Valentine’s Day retail execution, capturing in-store promotions, signage, and key merchandising strategies.
  • Showcases innovative product assortments, including seasonal gifting, premium confectionery, floral displays, and dine-in meal deals designed for Valentine’s Day.
  • Detailed coverage of point-of-sale displays, promotional messaging, and retailer-specific strategies aimed at driving seasonal engagement.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer perspective.
  • This report offers a comprehensive look at how supermarkets structured their Valentine’s Day displays, optimising signage and themed activations to drive sales.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides Valentine’s Day retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Valentine’s Day retail execution, capturing in-store promotions, signage, and key merchandising strategies.
  • Showcases innovative product assortments, including seasonal gifting, premium confectionery, floral displays, and dine-in meal deals designed for Valentine’s Day.
  • Detailed coverage of point-of-sale displays, promotional messaging, and retailer-specific strategies aimed at driving seasonal engagement.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution from a customer perspective.
  • This report offers a comprehensive look at how supermarkets structured their Valentine’s Day displays, optimising signage and themed activations to drive sales.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Valentine’s Day Overview 2021 – Part 1

This seasonal best practice report provides Valentine’s Day retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Valentine’s Day retail execution, showcasing branding, signage, and key product placements.
  • Visual documentation of promotional strategies, including gifting ranges, premium floral assortments, and themed confectionery.
  • Overview of merchandising techniques for seasonal displays, product arrangements, and impulse-driven purchase opportunities.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how supermarkets structured their Valentine’s Day offerings to create an engaging seasonal presence and maximise sales.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides Valentine’s Day retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Valentine’s Day retail execution, showcasing branding, signage, and key product placements.
  • Visual documentation of promotional strategies, including gifting ranges, premium floral assortments, and themed confectionery.
  • Overview of merchandising techniques for seasonal displays, product arrangements, and impulse-driven purchase opportunities.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how supermarkets structured their Valentine’s Day offerings to create an engaging seasonal presence and maximise sales.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Easter Overview 2021 – Part 4

This seasonal best practice report provides Easter retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and promotional activations.
  • Visual documentation of key seasonal categories, including gifting, confectionery, and themed bakery assortments.
  • Overview of promotional mechanics such as multi-buy offers, impulse-led product placements, and seasonal packaging.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how supermarkets structured their Easter ranges to create a strong seasonal presence and maximise sales impact.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides Easter retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and promotional activations.
  • Visual documentation of key seasonal categories, including gifting, confectionery, and themed bakery assortments.
  • Overview of promotional mechanics such as multi-buy offers, impulse-led product placements, and seasonal packaging.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how supermarkets structured their Easter ranges to create a strong seasonal presence and maximise sales impact.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Easter Overview 2021 – Part 3

This seasonal best practice report provides Easter retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and promotional activations.
  • Visual documentation of key seasonal categories, including gifting, confectionery, and themed bakery assortments.
  • Overview of promotional mechanics such as multi-buy offers, impulse-led product placements, and seasonal packaging.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how supermarkets structured their Easter ranges to create a strong seasonal presence and maximise sales impact.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides Easter retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and promotional activations.
  • Visual documentation of key seasonal categories, including gifting, confectionery, and themed bakery assortments.
  • Overview of promotional mechanics such as multi-buy offers, impulse-led product placements, and seasonal packaging.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how supermarkets structured their Easter ranges to create a strong seasonal presence and maximise sales impact.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Easter Overview 2021 – Part 2

This seasonal best practice report provides Easter retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and promotional activations.
  • Visual documentation of key seasonal categories, including gifting, confectionery, and themed bakery assortments.
  • Overview of promotional mechanics such as multi-buy offers, impulse-led product placements, and seasonal packaging.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how retailers structured their Easter ranges to create a strong seasonal presence and maximise sales impact.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides Easter retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and promotional activations.
  • Visual documentation of key seasonal categories, including gifting, confectionery, and themed bakery assortments.
  • Overview of promotional mechanics such as multi-buy offers, impulse-led product placements, and seasonal packaging.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how retailers structured their Easter ranges to create a strong seasonal presence and maximise sales impact.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Easter Overview 2021 – Part 1

This seasonal best practice report provides Easter retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and promotional activations.
  • Visual documentation of key seasonal categories, including gifting, confectionery, and themed bakery assortments.
  • Overview of promotional mechanics such as multi-buy offers, impulse-led product placements, and seasonal packaging.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how supermarkets structured their Easter ranges to create a strong seasonal presence and maximise sales impact.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This seasonal best practice report provides Easter retail strategies across major UK supermarkets in 2021.

  • Photographic insights into Easter retail execution, showcasing branding, signage, and promotional activations.
  • Visual documentation of key seasonal categories, including gifting, confectionery, and themed bakery assortments.
  • Overview of promotional mechanics such as multi-buy offers, impulse-led product placements, and seasonal packaging.
  • High-quality imagery captured by Steve Dresser, providing market-leading intelligence into UK retail execution and shopper engagement.
  • This report highlights how supermarkets structured their Easter ranges to create a strong seasonal presence and maximise sales impact.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Weekly Retail Report Store Subscription

This report focuses on how UK retailers executed Valentine’s Day 2017 merchandising, showcasing key displays, signage, and product promotions used for the event.

  • Analysis of promotional displays for Valentine’s Day items such as chocolates, flowers, and cards.
  • Effective use of signage and shippers to highlight event-specific products like alcohol, gifts, and confectionery.
  • Retailers’ focus on gifting, with a range of non-food items like cuddly toys, novelty gifts, and clothing.
  • In-depth look at floral gifting, including roses, and event-specific food offerings like Valentine’s Day meal deals.
  • Strong promotional pricing strategies for chocolates, alcohol, and floral products to attract customers.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This report focuses on how UK retailers executed Valentine’s Day 2017 merchandising, showcasing key displays, signage, and product promotions used for the event.

  • Analysis of promotional displays for Valentine’s Day items such as chocolates, flowers, and cards.
  • Effective use of signage and shippers to highlight event-specific products like alcohol, gifts, and confectionery.
  • Retailers’ focus on gifting, with a range of non-food items like cuddly toys, novelty gifts, and clothing.
  • In-depth look at floral gifting, including roses, and event-specific food offerings like Valentine’s Day meal deals.
  • Strong promotional pricing strategies for chocolates, alcohol, and floral products to attract customers.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

Easter Overview 2015

This retailing best practice document focuses on Easter execution by UK retailers in 2015. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of seasonal product offerings, including a wide variety of Easter eggs, hot cross buns, and specialty confectionery tailored for the holiday.
  • Showcases effective merchandising strategies that retailers employed to highlight seasonal items and create an engaging shopping environment.
  • Highlights innovative products developed specifically for the Easter season, including exclusive brands and limited-edition offerings that attracted customer interest.
  • Extensive imagery illustrating successful point-of-sale executions and promotional displays across multiple retailers, demonstrating best practices in seasonal merchandising.
  • Insights into consumer preferences for Easter products, including trends in purchasing behaviour, popular items, and the impact of promotional campaigns on sales performance.

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page
  • Get instant access

This retailing best practice document focuses on Easter execution by UK retailers in 2015. Discover hundreds of images showcasing retail best practice.

  • Comprehensive analysis of seasonal product offerings, including a wide variety of Easter eggs, hot cross buns, and specialty confectionery tailored for the holiday.
  • Showcases effective merchandising strategies that retailers employed to highlight seasonal items and create an engaging shopping environment.
  • Highlights innovative products developed specifically for the Easter season, including exclusive brands and limited-edition offerings that attracted customer interest.
  • Extensive imagery illustrating successful point-of-sale executions and promotional displays across multiple retailers, demonstrating best practices in seasonal merchandising.
  • Insights into consumer preferences for Easter products, including trends in purchasing behaviour, popular items, and the impact of promotional campaigns on sales performance.

£995.00

  • Get instant access

£995.00

Add to basket This product has multiple variants. The options may be chosen on the product page

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